Insomniac, a Live Nation company, came to us with an idea for a music festival and two character concepts. They asked us to created a story around their character designs that ended with the two characters about to go head to head in battle together. What we created for them wound up becoming so much more than we could have hoped for, as they took our story and essentially built an entire physical world from it.
It’s been 121 years since impact.
An earth-shattering asteroid changed the course of mankind forever. The few who survived sought to rebuild what was lost, factions of people scattered across the earth, unbeknownst to one another, fight to survive on this now desolate earth.
With energy and resources running low, faction leaders send teams far and wide in search of Zerogen, a sustainable energy source, fused by nuclear materials that could last generations. The only problem is, both Zerogen and its facility are lost to myth and dust, the Triarc has laid hidden from all... until now.
We transformed a genre fueled comic series into a fully fledged 40,000 person dance music festival.
